Alex Mouland

Laura Chouette

Many people have been wondering what being an influencer is all about.

It’s not just about creating content on social media.

Actually, it never was.

If you go back to the root of the word, it means someone who changes things.

What we did at our company is take that meaning and made sure to light the spark.

We want to change things for the better and empower others to do so as well.

So whether you’re an accountant, a lawyer, a marketer or a business owner, it doesn’t matter.

As long as your ambition is to move people to create a better world for each other, I and Influencer Jumpstart are on your side.

Let’s agree on the definition so that we can move on to actually making things happen for each other.

Watch the video for this blog post here.

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Image credit: Jon Tyson

When making content, you obviously need to have your audience in mind.

I’ll explain how to take it to the next level by using empathy in this post.

With empathy, you can tap into the minds of your fans and deliver on a higher level.

You can do this by understanding three things:

1. Why they are watching

2. Where they are coming from

3. What is going on in their lives while watching

Using these three pieces of information, you can make sure you’re not only delivering content that people want, but you’re also keeping your brand intact as it will register as one that understands its audience.

I talk about this in more depth in the video.

Enjoy!

Watch the video for this blog post here.

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Image credit: Markus Spiske

Becoming your own brand can be a tedious process.

But that doesn’t mean that there aren’t any shortcuts.

One of these shortcuts is to understand individuality.

If you’re able to show up as an individual, as opposed to a copycat, you’re more likely to capture your audience’s attention.

We’re tired…

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Alex Mouland

Alex Mouland

Just a guy fascinated by psychology, marketing and personal development. Visit my website for free resources and more >> www.alexmouland.com.